Higher Ground is a licensed dispensary in the Inland Empire that planted its roots in San Bernardino initially. The team takes pride in providing their community good products, good people and good prices.

Higher Ground had 1 store and struggled to define their brand identity, mission, and vision, leading to a lack of cohesion and seemingly no marketing in place.

Scaled from 1 to 4 retail locations, built organizational cohesion, and strengthened the brand's visibility and customer engagement. Developed brand cohesion and identity. Created "FIND YOUR PEAK" branding concept, created merch capsules, high-quality content, a versatile website, and eye-catching murals. Scaled email marketing, local SEO, reviews, and improved their public image.