Struggled to define their brand identity, mission, and vision, leading to a lack of cohesion and limited growth.

Developed brand cohesion and identity. Created "FIND YOUR PEAK" branding concept, created merch capsules, high-quality content, a versatile website, and eye-catching murals. Scaled email marketing, local SEO, reviews, and improved their public image.

Scaled from 1 to 4 retail locations, built organizational cohesion, and strengthened the brand's visibility and customer engagement.