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Capabilities

GRÆY AREA 

We put your brand in front of more people - No matter your industry.

Gray Area is a full-service marketing agency that combines creativity, technology, and strategy to build powerful brands. We deliver tailored marketing solutions that drive growth and engagement for our clients.

What we offer

BRANDING

CREATIVE & DESIGN

DIGITAL MARKETING

CONTENT CREATION

SOCIAL STRATEGY & MANAGEMENT

WEB DESIGN & DEVELOPMENT

SEO & CONTENT MARKETING

EMAIL MARKETING

how we work

we follow a collaborative and data-driven approach, ensuring every project is built WITH insights and aligns with client goals.

discovery

Understanding your brand, market and objectives.

Strategy

Crafting a tailored plan based on objectives.

execution

Leveraging our expertise to deliver top-notch campaigns.

optimization

Continuous monitoring and improvement for maximum impact.

WE BUILD BRANDS
& BUSINESSES
ONLINE

creative design

We create stunning visuals that resonates with your audience and set your brand apart.

BRANDING

WEBSITE DESIGN

SOCIAL MEDIA

CONTENT

DIGITAL MARKETING

Gray Area uses modern tools and strategies to enhance your brand's online presence.

LOCAL & CONTENT SEO

CONTENT CREATION & DISTRIBUTION

EMAIL MARKETING

web development

Our team builds responsive websites that are optimized for both the user and search engines. We focus on user experience (UX) and SEO to ensure your site ranks well and converts visitors into customers.

web design & DEVELOPMENT

UX/UI

E-commerce

CUSTOM PLATFORMS

social media management

From strategy to execution, we manage your brand's social media presence to build authentic connections and drive engagement.

Instagram, Facebook, LinkedIn, X, Tiktok

Influencer MARKETING

PAID SOCIAL CAMPAIGNS

Prove it

Glass house group

CHALLENGE

When Mar Vista Partners approached us, they hadn’t yet chosen a name for their dispensary. Gray Area partnered with a branding specialist to create the name "The Pottery," while our team handled the complete brand vision, digital presence, and identity for this new cannabis dispensary in Mid City, Los Angeles, which was later acquired by Glass House Group.

DELIVERABLES

Brand Identity, Marketing Campaigns, Website, Merch, Billboards, Commercials, Influencer Marketing, Social Media: Instagram/ Youtube &Celebrity Partnerships.

OUTCOME

We created The Pottery as a modern cannabis dispensary for medical and recreational customers, launching it across all digital platforms and collaborating with over 100 influencers to grow the brand into one of the best-known dispensaries in Los Angeles. Gray Area created the 'PLANTS OVER PILLS' slogan and campaign for The Pottery, emphasizing a wellness-focused approach to cannabis.

Ventus group

CHALLENGE

Ventus Group aimed to develop a shopping center and large multifamily complex in Exposition Park, DTLA. They wanted to capture not only the area's vibrant community but also its rich history.

DELIVERABLES

4k Aerial content, Timelapse, Video editing, Animations, 3D render compositions and tracking

OUTCOME

By crafting a story that tied together the history and modernity of the area, we moved hundreds of people, including the client, who was brought to tears. The powerful video presentation ultimately won the city's approval to move forward with the multi-million dollar project, bringing Ventus Group's vision to life.

higher ground

CHALLENGE

Struggled to define their brand identity, mission, and vision, leading to a lack of cohesion and limited growth.

DELIVERABLES

Developed brand cohesion and identity. Created "FIND YOUR PEAK" branding concept, created merch capsules, high-quality content, a versatile website, and eye-catching murals. Scaled email marketing, local SEO, reviews, and improved their public image.

OUTCOME

Scaled from 1 to 4 retail locations, built organizational cohesion, and strengthened the brand's visibility and customer engagement.

plug & play

CHALLENGE

Needed to capture the value of their pitch series and interviews with startup founders, investors, and corporate partners in a compelling way.

DELIVERABLES

Filmed and produced videos that showcased multiple perspectives from startup founders, investors, and corporate partners. These videos were designed to excite founders, engage investors, and reinforce corporate partnerships.

OUTCOME

Successfully delivered videos that satisfied clients and corporate partners, providing valuable recap materials and helping maintain long-term partnerships.

aeon PARTNERS

CHALLENGE

Their existing website lacked quality and content, failing to effectively showcase their portfolio or instill investor confidence.

DELIVERABLES

Designed a new website featuring high-quality drone video, imagery, and a clean UX/UI to better showcase their multifamily housing units and foster investor trust.

OUTCOME

Invest Aeon now has a website they are proud to share, resulting in improved investor relations and an enhanced brand image.